Paradox taps into both, and since the museum is posited on toying with one’s perceptions, the idea is to create an experience as individualized as the person partaking in it. Their popularity is likely a product of the times: In an era when so much of our lives is spent gazing at screens, entertainment options that blend technological wizardry with a more experiential, hands-on dimension would seem to have a natural appeal.
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There’s Area15’s Omega Mart and the Illuminarium the Perception digital art museum the Immersive Van Gogh and Immersive Disney Animation attractions the FlyOver flight simulator the Fantasy Lab at Fashion Show mall (more on that one shortly) and the forthcoming Play Playground, debuting at Luxor later this year. Paradox’s opening adds to a boom in immersive entertainment experiences in Vegas. “This is where it looks like your head is on top of a table, like it has been chopped off,” explains Pierro, pointing out an attraction that makes it appear as if your skull has been served up for dinner. It’s a lot to take in - 90 attractions total - the connective tissue between them all is that they’re designed to leave you questioning what it is you’re actually seeing. This is what the Paradox Museum is all about: tricking the senses in an 11,000-square-foot labyrinth of illusions, interactive elements and countless photo-ops. It’s all a trick: The box is only around a foot tall, the eye-fooling effect created by mirrors.
“They think they’re going to fall through.” “People get kind of scared to stand on it,” notes our tour guide, Billy Pierro, Paradox’s sales and marketing manager.
In reality, you’re just freaking yourself out at the new Paradox Museum on the Strip on a Thursday afternoon. Standing atop it, peering into its well-polished depths, creates a vertiginous sensation - you feel like you’re plunging into infinity. The glass cube beneath your feet appears to go on forever, a gleaming abyss. Baskow/Las Vegas Review-Journal) stare down, down, down to no end, eyes searching for something they’ll never find: a bottom. Sales and marketing manager Billy Pierro in a multitude of reflections within the Kaleidoscope at the Paradox Museum, a new immersive attraction opening on the Strip on Tuesday, June 20, 2023, in Las Vegas.
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